Leadership is one of the most important factors in the success equation of any company. If there is any person who understands this well than anybody, it is Eduardo Sirotsky Melzer, alias, Duda Melzer. Duda is famously known for the leadership role he plays in RBS Group, a family owned business. At the moment, Eduardo Sirotsky Melzer is the President and Chairperson of the company.
For those hearing RBS Group for the first time, this is a giant media company in Brazil founded in 1957 by Maurício Sirotsky Sobrinho, Duda’s grandfather. Since its inception, the company has been providing all sorts of media content including news, sports, and entertainment to its customers. Before the advancement of digital technology, the most common channels for the company was televisions, newspapers, and radio stations. However, the company, under the leadership of Duda Melzer has expanded to accommodate the digital communication channels such as websites and other software applications.
When leading the organization, Duda Melzer majorly focused on two things; the capabilities of the company and its employment. According to Duda, employees are not like any other resource in the enterprise; they are the sole reason behind the business. This realization has helped him work effectively with his staff for the greater good of the company.
About Duda Melzer
According to Dino, Duda Melzer, the Chairman and President of RBS, is one of the notable leadership in the Brazilian economy that most people look up to for wisdom and counsel. The man, other than being highly experienced in the industry, is well educated. Duda is a Business Administration graduate from the Pontifical Catholic University and an MBA graduate of Harvard Business School, US. At a tender age of 26 years, Duda Melzer started his career amassing valuable knowledge that is very instrumental in his job and leadership journey.
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