Kenneth asserts that in the past 10 years, there has been an increase in the variety of pet food in the market. This variety is significantly higher for dog foods but cat and bird foods are also gaining popularity. Kenneth says that food constitutes 60% of the total expenditure of any pet. Retailers have been enjoying good returns because of the repeat business considering that pets have to eat on a daily basis.
When most pet owners were questioned about their affiliations with their pets, they said that they were more close to their pets than with their kids or husband. Traditionally, ALPO and OLE ROY have been builders of foot traffic and price drivers. Kenneth asserts that dog food is occupying a half of the print space. Today, pet food has an improved taste and enhanced ingredients. The profit margins of both the manufacturer and retailer are increasing significantly.
Kenneth is a successful operations management expert. His focus has been to enhance employee engagement, balance corporate alignment, oversee quality assurance systems and deliver key performance indicators. Owing to his experience, Ken is better placed to navigate market shifts and provide solutions that will avert costly mistakes. Ken’s success on promoting growth through shrewd leadership, productivity enhancement, composed negotiations, cost analysis and quality improvements are unmatched. He holds a bachelor’s degree in marketing from the renowned University of Tennessee.
Kenneth Goodgame began his career at Home Depot. His first job was to manage all purchases for indoor category of Hardlines D28 products for the Southern Region. As a product merchant, he oversaw the expansion of the company into Puerto Rico where it opened 14 stores. After serving in this position for 4 years, Ken was promoted to serve as Proprietary Brand’s director. In this position, Ken was instrumental for entering into a nationwide deal with John Deere. In addition, he launched RIDGID brand. He also reported a $30 million growth in sales for the wet-dry vacuums. This growth resulted in the capture of 10% of the market share against Sears. Soon, it became a market leader in its category.
Besides Home Depot, Ken has worked for Newell Rubbermaid, True Value Hardware Corporation, Ace Hardware Corporation and Techtronic Industries North America.
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